Self-taught cake artist and expert coach on The Big Nailed It Baking Challenge on Netflix, Robert Lucas, also known as The Sweet Impact created his first cake in 2019. In that time, he has created a community of millions of loyal fans who are enamored with his cakes and charming personalty. He is known for his fantastical artistry, modeling cakes after pop culture icons (Nike Air Jordan, Beauty and the Beast, Cocomelon) and more.